Heather Freeman Media & Public Relations is a dynamic public relations firm which specializes in the travel and hospitality industry. Since 1994, Freeman has been a media consultant to luxury and adventure destinations such as Alberta, Canada, Georgetown in the District of Columbia and Easton, Maryland. The firm’s PR outreach covers restaurants, resorts, hotels and spas in Washington, DC, the Carolinas and Florida. The company’s portfolio of clients includes many top-of-mind restaurants. The firm is proud of its reputation for retaining clients, some for over a decade, which speaks to the level of creativity and responsiveness the company delivers.
Hotel openings, launches and re-launches, after major renovations, are another aspect of the Freeman team’s forte. Examples include Washington’s DC’s first Westin Hotel, Four Seasons Hotel Washington, DC, the ANA Hotel, the Mandarin Oriental Washington, DC, Park Hyatt Washington and The Sofitel Hotel in the nation’s capital. The firm has also consulted for the landmark Hay-Adams, Classic Hospitality’s collection of boutique hotels such as the Henley Park Hotel, Hotel Lombardy & Morrison Clark Inn; The Raleigh Marriott City Center, and the Sanderling Resort & Spa in Duck, North Carolina.
Projects in Florida include clients such as the Portofino Bay Hotel, a Loews Hotel, at Universal Studios Escape. Freeman also coordinated the press efforts for The Luggage and Leather Goods Manufacturers of America's annual convention, held in Orlando. Both projects received outstanding coverage via radio, television and print outlets in the Florida marketplace, as well as their industry publications.
In March 2013, Another Broken Egg Cafe, also based in Florida, tapped Freeman to assist with the opening PR efforts of multiple restaurants for the company. Through media exposure and targeting community partners surrounding the grand openings, the firm’s efforts have continued to help build this excellent franchise brand throughout North and South Carolina, Tennessee, Ohio, Houston, Florida, Georgia and Louisiana.
Freeman has also worked internationally for Alberta, Canada organizing media familiarization trips in the Washington, Chicago and New York media hubs. She has also assisted the Grenada West Indies government with designing a spice festival for promoting tourism during the summer season.
Heather Freeman Media & Public Relation's area of expertise is finding the story for each client. The firm is also recognized for creating newsworthy events and building partnership opportunities for companies to enhance their image, and positively impact their profitability.